Station Profile

Format & Call Letters

Adult Album Alternative (Triple A)

Locally Owned, Locally Operated, Live Local DJs.

92 ZEW has been named the Lagniappe Nappie Award winner for FAVORITE RADIO STATION for 15 years in a row!

Format Description

92 ZEW is not an era of music – it is a state of mind. It's uniquely Mobile. 

92 ZEW, The Sound of Mobile, gives you the most rock & alternative songs! 

92 ZEW is also the home of Alabama Football and Basketball, Hey Coach and Catt’s Sunday Jazz Brunch. 92 ZEW is targeted to reach active adults with disposable incomes across all age groups. Our audience is as diverse as our station.

The Biggest Music Library: 92 ZEW has a broader, more diverse playlist than most other formats.

We are the only Adult Album Alternative station in the market. We pull from a playlist of over 6000 songs. Weekly we play over 1200 songs unlike the cookie cutter stations with a playlist of 300-400 songs a week. You won’t hear the same song over and over on 92 ZEW.

92 ZEW plays great artists like 311, U2, Avett Brothers, Cage the Elephant, Counting Crows, Green Day, Red Hot Chilli Peppers, Beck, Mumford And Sons, Blink-182, Nirvana, Blind Melon, Foo Fighters, Joseph, Pearl Jam, Portugal, The Man, The New Pornographers, Spoon, The Sruts, Twenty One Pilots, Tom Petty,  Weezer, The Smashing Pumpkins, Creed, The Cult PLUS more local and area artists than any other station on the Gulf Coast. We celebrate our local artists.

92 ZEW is invested in the national and local music scene. 92 ZEW is the official radio station of The Hang Out Music Fest and presents over 40 concerts a year at venues like The Wharf, The Saenger Theater and Soul Kitchen.

92 ZEW allows advertisers to reach a large consumer group using shorter and informative commercial breaks. 

Demographic Profile

92 ZEW has wide demographic appeal with consumers who have purchasing power!

Age Composition: Almost 85% of Triple A listeners in America fall into the 25-64 age group. 

- 78.2% of 92 ZEW listeners are adults 18 to 49 years old.
- 65.8% of 92 ZEW listeners are adults 25 to 54-year-old
- 13.1% of 92 ZEW listeners are adults 55+   

Gender: 58.8% of 92 ZEW listeners are male while over 41.2% are female.

Household Income: 92 ZEW listeners have high earning power.

- 72.4% of 92 ZEW listeners have an income over $50,000.
- 57.8% of 92 ZEW listeners have an income over $75,000.
- HHI   75k+:  A25-54 45.5%   A35+: 46.9%  

Get more customers and increase sales with 92 ZEW.

Education: 92 ZEW listeners are well educated.

- Over 75% are college educated.

92 ZEW is designed to reach active consumers in their prime spending years.

Investments: 92 ZEW targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc. 

- Any Investments: 65.3% 
- 401K: 37.5%

Activity: 92 ZEW listeners are very active. 83.5% grill outdoors, 80.8% lawn care, 57.1% fishing, 36.9% gardening and 35.6% boating.

92 ZEW attracts listeners who are very active in exercise and fitness, golfing, camping, hiking, and are very active on weekends. They have families and are active in the community: 31.8% attend high school sporting events, 29.6% attend Bay Bears games and 24.5% attend paid ticket music concerts.

These listeners dine out frequently, attend local and regional sporting events and concerts. 

92 ZEW listeners travel overnight. New Orleans: 33.4%, Gulf Shores: 27.2%, Biloxi 20.5, other Alabama: 45.6%.

92 ZEW listeners are very active with social media. 84.9% participate in social networking.

Market your business to thousand of potential new customers each week with 92 ZEW.

92 ZEW Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of fhome improvement products, urniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- 98% enjoyed going out to restaurants often every month. Over 93% go out to a sit down restaurants once a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories. 

92 ZEW is designed to reach active consumers in their prime spending years.

92 ZEW Consumer Spending

92 ZEW's format attracts consumers that spend heavily in the following categories in the past year.

Many of 92 ZEW's listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased wine and beer in the past year. 
- Purchased goods online on the Internet in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

92 ZEW listeners are eco-friendly. 47.1% buy locally grown food, 26.4% recycle and 35.8 buy organic.

92 ZEW has proven itself to be one of the most powerful performing formats for advertisers today!

Lifestyle Profile

92 ZEW targets home owners. 68.8% of 92 ZEW listeners own a home. A huge category with these consumers is home improvement and home decorating. 63.9% of 92 ZEW listeners have improved their home. 

Home spending started or completed:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

92 ZEW listeners are in their prime earning and spending years.

92 ZEW Coverage Map